In today's fiercely competitive global high-end stainless steel market, how can Chinese special steel break through technical barriers and win international recognition? With a keen international perspective and deep channel advantages, Gree Group has successfully entered the high-end European market with domestically produced S31254 stainless steel, conquering demanding customers with excellent quality and hardcore services!

Tackling Challenges: Facing the 'Soul Interrogation' of European Customers

When a European food machinery manufacturing company was searching for materials globally for its new project in high temperature and high corrosion environments, Gree Group accurately recommended S31254 stainless steel produced by Jiugang based on the working conditions. However, doubts about "Made in China" among European customers have emerged one after another:

Performance Doubt: Can the stability under long-term extreme working conditions be comparable to that of old European and Japanese brands?   

Certification threshold: How to meet the dual stringent standards of EU EN 10204 3.1 and carbon footprint accounting? ”  

Faced with challenges, the Gray team launched a "quality battle" with technology as the spear and data as the shield: explaining in detail the advantages of S31254's face centered cubic crystal structure in terms of toughness and ductility; Gradually dispelling customers' doubts through salt spray testing and intergranular corrosion rate data; Showcasing Jiugang's low-carbon metallurgical technology throughout the entire process, as well as ASME/ASTM and EN 10204 3.1 dual track certification, and striking the European environmental red line with a carbon footprint traceability system.

Overcoming Difficulties: The Long Journey from "Sample Testing" to "Qualified Suppliers"

After four months of multiple rounds of technical exchanges and rigorous third-party testing, the first batch of S31254 samples provided by Gree for Jiugang finally received customer recognition. However, this is only the first step of the Long March.   

In the European market, the admission of suppliers usually requires a three-year assessment period: product stability, supply continuity, timely service, reasonable price... Each item is a hard indicator, and no deviation is allowed during this period. The Grey team is well aware that winning the first order is just getting a "ticket", the real challenge has just begun.   

The road to sea is long and arduous, but our confidence is like a rock

Jiugang S31254 is exported to Europe, which is a microcosm of Gree Group's overseas journey and once again confirms the difficulty of opening up the international high-end market. But Gree people still firmly believe that "although the road is long, it will come soon." We have taken the first step, and no matter how many challenges we face in the future, Gree Group will continue to play the role of a "bridge" to promote domestic special steel to the world, and let the global industry see the brilliance of "Made in China"!